Sell sheets
Winery stories, wine details, key selling points, pairings, and current vintage information.
Trade access
Enter the rep library.
This area is reserved for the Artisans & Estates Florida sales team.
The rep library
Everything the account needs.
The library is organized by use, so the right piece is easy to find before a meeting, staff training, tasting, or presentation.
Shelf talkers
Retail-ready cards for features, displays, seasonal placements, and hand-selling support.
Training cards
Fast, memorable talking points designed for pre-shift meetings and new staff.
Open training guideTasting mats
Brand, regional, varietal, and comparative formats for guided account tastings.
Presentation decks
Portfolio, winery, category, and regional stories ready for buyer conversations.
Account tools
Menu-match guidance, banquet tiers, placement checklists, and by-the-glass planning.
Open buyer toolsTraining your waitstaff
Make the wine list easier to sell.
The goal is not to turn every server into a sommelier. It is to give each person a few confident, useful sentences—and a reason to start the conversation.
Short, repeated training works better than a once-a-year information dump. Focus each pre-shift on one wine, one guest cue, one pairing, and one sentence that sounds natural at the table.
Start with the guest
Teach one opening question: “Are you looking for something familiar, or would you like to try something new?”
Use a three-part story
Name the place, describe the wine in plain language, and connect it to the food or occasion.
Taste with a purpose
Ask the team to identify one aroma, one texture, and one dish they would confidently recommend.
Practice the handoff
Rehearse a ten-second recommendation that ends with a clear question instead of a lecture.
Reinforce the win
Share guest reactions and successful pairings at the next pre-shift so good language spreads through the team.
15-minute pre-shift plan
3 min
Place and producer
4 min
Taste and describe
4 min
Pair with the menu
4 min
Practice the recommendation
Before the call